What cookies are
Cookies are small files a website stores in your browser. Similar technologies, such as local storage, work in much the same way. Some are essential to make a site work; others track you for analytics or advertising, and those need your consent.
Cookies I use
There are no advertising or social media cookies. The site sets these cookies:
- cc_cookie (strictly necessary, 6 months): remembers your cookie choices so the banner doesn't ask again on every page.
- _ga (analytics, 2 years, only if you accept): Google Analytics uses it to tell one visitor from another.
- _ga_ followed by a code (analytics, 2 years, only if you accept): Google Analytics uses it to keep track of the current visit.
The contact form check
The contact form uses Cloudflare Turnstile to tell people from spam bots. It may store a small amount of information in your browser that's strictly necessary for that check. It isn't used for tracking or advertising, and under UK law (PECR) this kind of strictly necessary storage doesn't need consent.
Analytics
I use Cloudflare Web Analytics to count visits. It doesn't use cookies, doesn't store anything in your browser, and doesn't build a profile of you or follow you across other sites, so it doesn't need consent.
If you accept analytics cookies, I also use Google Analytics to see which pages people find useful and how they found the site. Its advertising features and Google signals are switched off, it doesn't store your IP address, and the statistics are deleted after 14 months. It doesn't run at all unless you accept.
Managing cookies
When you first visit, a banner asks whether you accept analytics cookies. Accepting and rejecting are equally easy, and the site works the same either way.
You can change your mind at any time from "Cookie settings" at the bottom of every page. If you withdraw consent, the Google Analytics cookies are deleted. You can also block or delete cookies in your browser settings.
Changes to this policy
If I add or change anything that stores information in your browser, I will update this policy and, where it needs consent, ask you again. The date at the top shows when it last changed.
Questions about this policy
Email me at nick@reversepolarity.studio and I'll reply in writing within 24 hours.